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Michael Kors, Sony, Amazon… see who you’ll train with at MarTech

Martech

Your opportunity to train with senior marketers from world-class brands is here: Attend MarTech , online September 14-15, for FREE. Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

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Companies That Care: Supporting Customers During the Coronavirus

Zoominfo

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

But when you start investing in multi-channel, you’re forced to manage messaging and branding consistent across a number of channels (Amazon, Ebay, Etsy, Jet, etc.) For example, see this requirements and best practices document from Amazon. that all have different requirements, nuances, and best practices.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. Under Brian’s marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million. And, interesting fact – he is a Little League baseball umpire!

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 10:30): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 25:00 ): Google pulls YouTube off the Amazon Echo Show.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly.