Amazon, Churn Rate and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Amazon, Apple, Nike. Divide by the estimated churn rate (aka cancellation rate) for that customer. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. Learn more here.

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The Ultimate Dictionary of Marketing Terms You Should Know

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MARCH 10, 2016

For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR).

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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