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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. As I have said before customer service (or supporting existing customers) is the single best place to build your business case for Social Media.

WOM 100
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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Tweet This!

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. For example, Amazon, Apple, and Nike are primarily B2C companies. 95) Word-of-Mouth (WOM).