60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CPC: Cost-per-Click (See PPC). In this case, each advertiser sets a maximum spend to pay for a given ad spot, so the ad will stop appearing on a given website once that amount of money is spent. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.
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