60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. WOM: Word-of-Mouth. B2B: Business-to-Business.
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