ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Webbiquity

JUNE 24, 2013

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. The same study also showed that: • 90% of companies are already doing some form of content marketing. • 70% of customers said they “felt closer to a company as a result of content marketing.” Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

The ROI Guy

JUNE 29, 2015

A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. So how bad has it become?

Enterprise Management 40

Enterprise Management Marketing Management Cost Marketing Proposals 40

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. More traffic = more revenue, right? If only it worked like that.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Launch Marketing

MARCH 18, 2020

Unlike B2C audiences, B2B audiences are typically making much larger, more invested purchases from a B2B company, compared to smaller personal B2C purchases like a refillable product on Amazon. Users also want to see how your product works first-hand, so demos and case studies will be valuable marketing assets for them as well.

Lead Generation 78

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 78

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. More traffic = more revenue, right? If only it worked like that.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

OCTOBER 27, 2020

Couldn’t lose any customers because they had a sale and we didn’t!”. You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. “So we had to do ours, too.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136