Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. RTB is not the only way to purchase impressions, you can also use private marketplaces, in which publishers limit who can participate in the auction. Amazon DSP. The answer is media buyers.
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