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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. For B2B, this could mean identifying an account (not just an individual’s) past buying patterns and provide results based on their unique history and specific needs.

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. As such, the prevalent manifestation of the Amazon effect is the consumer shift to shopping online.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 billion spent Amazon’s Prime Day 2023 saw significant growth in online spending, setting a new sales record.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. Product-focused features — The heart of any good online shopping experience is the merchandise.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. Products are sold at higher prices during natural disasters because scarcity affects supply and demand. People can buy iPhones all year round. How Does Scarcity Marketing Work? Here’s another example.