Walmart buys TV maker Vizio to boost ad revenue
Martech
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 It allows for broader reach and engagement at a larger scale, which could lead to advertisers making more money from their investments. Walmart’s decision to acquire Vizio is reportedly driven by its aim to drive more ad revenue and compete with Amazon in the advertising space.
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