funnel Amazon Buy Forrester Magazine 
Vidyard
OCTOBER 24, 2016
I swear, they’ll even buy things on the Internet. But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. According to Forbes Magazine, after viewing a video, 65% of executives visit a marketer’s website, and almost 40% call a vendor. Buying is a journey, not an act.
B2B Marketing Zone Posts
JULY 7, 2010
What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. That’s what effective infographics are all about.
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