What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book. Best of B2B Marketing. June 2010. Some amazing content from June.