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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce Marketing Cloud

You may still wonder: What is an NFT and how can it help my business ? Here, we offer a primer to help make sense of NFTs and how they can benefit businesses. In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. What is an NFT?

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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

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Why we care about B2C marketing: A guide for marketers

Martech

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Tracking what they ultimately end up buying. A word about Amazon. blog posts, articles, videos, etc.),

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. The Rise of Micro-influencer Marketing.

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14 best shopping apps of 2022

Sprout Social

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. Facebook marketplace.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.'

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A Review of Retargeting Strategies to Test

NuSpark Consulting

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.