Using Data to Build a Demand Generation Engine
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FEBRUARY 2, 2023
Google PPC ads still drive a solid cost per lead (CPL)? Kind of like Amazon in 1995 when Jeff Bezos’ motto was “ get big fast ,” and he was using a door as a desk. Identify the baseline (for cost per lead) What’s your acceptable cost-per-lead (CPL) ? Note: There’s no right or wrong CPL. Some marketers see ROI on TikTok ?
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