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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. More conversions.

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18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. The main issue is that Amazon recently cut their commission rates. If your goal is to generate more revenue, now is a great time to consider additional programs.

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity.

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Best Buy announces in-house ad network Best Buy Ads

Martech

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. What does this mean for martech?

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How marketers on Amazon can still launch and grow brands

Martech

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

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Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. Amazon is getting back into ‘prime’ summer season,” said Brad Jashinsky, director analyst, digital marketing at Gartner. Why we care.

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