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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: Act in the best interest of customers by getting the best bids for ads. Lee said in a statement. Why we care.

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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Business email address Subscribe Processing.

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. 5 Alternatives to Facebook, Google, and Amazon Ads. LinkedIn Ads.

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Good morning: Exits for Amazon sellers

Martech

Good morning, Marketers, and nice exits are available for Amazon sellers. I’m an Amazon customer, of course. So I’m familiar with Amazon marketplace sellers, the third-parties who sell through Amazon, and often through other platforms too. Amazon, of course, makes money by “taxing” all these sales. By selling out.

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. ” Look at it this way: E-commerce companies need to be on Amazon.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

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EU fines Facebook $1.3 billion for privacy violations

Martech

Dig deeper: ChatGPT under threat from European regulators This is the largest GDPR fine ever handed down, surpassing the previous record of $887 million against Amazon in 2021. If the ruling is put in place Facebook would have to delete a huge amount of data and restructure its IT systems at a very fundamental level. Only Facebook.

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