Tony Zambito

OCTOBER 26, 2020

The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. The disruptive nature of the coronavirus pandemic has many businesses resetting their goals and planning. One question that will override many others is that of how to reset your overall buyer strategy.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

AUGUST 16, 2010

Cover via Amazon. Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Not sure what to really do with social communities but feeling the pressure to do something, coupons are becoming a prevalent part of social communities like Facebook. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100