What can Ben & Jerry’s teach us about brand purpose?
Tomorrow People
SEPTEMBER 24, 2020
Brand purpose: why the business does what it does. Brand purpose exists outside of what makes the business money, and what drives revenue. One of the biggest beneficiaries has been Amazon, who doubled its net profit year-over-year in the first half of 2020 to $5.2 Brand mission: what the company is doing to achieve that vision.
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