KoMarketing Associates

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

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When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. Ad Creation.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. We still see ppc ads for local businesses in national, (geographically unrelated) searches. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Stay in Contact With Customers.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

Whether or not your business may not have to worry about Generation Z for years or they are slowly making their way into your industry, it makes sense to try to cater to this generation of future CEOs and decision makers. Amazon’s shopping app is a good example of this. So how can B2B marketers begin to target Generation Z?

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8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

Long red ladder to goal target business concept. Home address (not applicable for business addresses). The downside of list uploads on Google Ads is that historically, the match rate of business email addresses to “matched accounts” is very low – less than 15%. Facebook Ads Retargeting Capabilities. 3D rendering.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Even more so than AMP, having a mobile-friendly website is crucial B2B businesses in 2017.