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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

However, in a small to medium-sized business, the job may be done by the same person or team. Think Google Adsense and Facebook Audience Network. With the upcoming release, Apple will be asking all of its users for permission to track when they open an app, and big ad networks like Facebook won't be exempt," said Gelb.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? … We can no longer rely on partners or vendors to solve problems that are so core to our business.”

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. I still remember when DoubleClick first rolled out view-through reporting. View-through Reporting.

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The dashboard has finally been perfected

Biznology

Cyfe is a Business HUD. With Cyfe, you’re not just reading through all the logs and data once or twice a day during your data rounds but you’ll be able keep real time tabs on the mission-critical parts of your business. But that’s not enough. And worse, it’s responsive and not nearly proactive enough.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. A lot happens between the first and last interactions with your business that can influence conversions. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

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5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. Whether it’s fair or not, most people are going to judge your business by the quality of its website. He manages website administrative and outreaching tasks for WebRevenue.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business.