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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Integrated marketing and PR strategies are a requirement for all businesses.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. You’ve already got a simple website, but you wanna run promotions to really lather up some business. You spend your lunch hours building an email list of existing and potential customers. Which template is best for your conversion goal?

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How to Start an Online Business in 8 Easy Steps

Optinmonster

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

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9 Best SMTP Services for Reliable Transactional Emails

Optinmonster

Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. Your notifications will also be less likely to end up in customers’ spam folders. What sorts of emails do you need an SMTP service for?

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13 influential marketing technology leaders

ClickZ

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Des Cahill is head Customer Experience (CX) evangelist at Oracle. million customers return for a second “fix” within 90 days. Tamara McCleary (Thulium).

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How B2B Commerce Businesses Can Accept International Payments

Hubspot

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. it can be a challenge to find a payment processing system that serves your business. based customers — with future plans to expand globally.