Why Your Product Is Not What You Sell
Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. Ultimately, Kodak took the nearsighted view that it was in the film business instead of the memories business.
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