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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. Ultimately, Kodak took the nearsighted view that it was in the film business instead of the memories business.

Product 211
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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 Think of Amazon. But what’s more?

eCommerce 101
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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. It always helps to know how you compare to others, especially in the competitive field of business. Amazon accounts for 40% of U.S.

eCommerce 121
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The Story Funnel-Matrix: Create Better Content With This Simple Diagram

Contently

The team behind Amex’s OPEN line of credit cards wants small business owners to know that they care about them. Amex tells stories in various places, most notably on OPEN Forum, a content hub and newsletter that attracts millions of small business owners each month. These are examples of evergreen stories. They obsess over it.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The policy grants consumers the right to request the data that businesses collect on them and to ask companies not to sell their data. The law imposes strict rules about how businesses disclose data collected from consumers. Classified information includes IP addresses, contact information, and genetic and biometric data.

Privacy 133
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Beautiful BABI: SiSense PrismCubed Offers Business Intelligence for Business Analysts

Customer Experience Matrix

Summary: SiSense PrismCubed offers a reasonable option for a business-analyst business intelligence system. SiSense PrismCubed, officially launched this past August, is another member of the growing set of business intelligence systems aimed at empowering business analysts to build their own applications.

Business 120
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Word Play: Leveraging Machine Learning to Understand Email Sentiment

Outreach

This year, the Data Scientists' paper titled, “ An Evaluation of Transfer Learning for Classifying Sales Engagement Emails at Large Scale ,” and which was co-authored by Yong, Pavel Dmitriev, Yifei Huang, Andrew Brooks and Li Dong, was the only one accepted from our industry.