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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. Will Amazon Prime members keep watching? The answer?

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” Amazon’s decision is a much-needed win for Nielsen. The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings.

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What Is B2C (Business-to-Consumer)?

ClearVoice

What is business-to-consumer? Often abbreviated to B2C, business-to-consumer is a broad category for all “personal use” transactions: for the customer’s own enjoyment, not a business use. Top business-to-consumer marketing techniques. Business-to-consumer example: Auto. B2C commerce can be in goods or services.

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Flip yourself into leadership with exponential growth publishing

Biznology

Giant digital platforms push entire industries into downhill slides, with Amazon ’s advances triggering new waves of bankruptcies and fears. Your rise could start with a new “big flip” to your leadership, by adding people-first technology to your business. The Internet reaches you by cable and wirelessly by WiFi and your mobile phone.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. A cost-effective choice for businesses looking to optimize their marketing budget.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Did you know that Amazon accounted for more than half of all Black Friday sales last week?) If anybody wants to co-author a Harvard Business Review article on this, let me know.

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2022 Predictions: CTV and cross-channel advertising

Martech

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively. Live sports.