Tony Zambito

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. Change the mindset of compartmentalizing online commerce : as a general observation, I suspect many B2B organizations are still possessing a mindset of their online business as separate from their traditional B2B sales efforts. No longer can they wait with a long view.

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Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. Change the mindset of compartmentalizing online commerce : as a general observation, I suspect many B2B organizations are still possessing a mindset of their online business as separate from their traditional B2B sales efforts. It is bleeding over into B2B.

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. The disruptive nature of the coronavirus pandemic has many businesses resetting their goals and planning. One question that will override many others is that of how to reset your overall buyer strategy.

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Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Tony Zambito

For many businesses across the globe whether in business-to-business or business-to-consumer, pressing questions are top of mind. Such as the adoption of online grocery shopping via Instacart and more interest in stores of the future like the cashier-less Amazon Go Grocery Store.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Making it harder for businesses to assess markets and get a read on market environments. And, reshaping how consumers and businesses make everyday choices, as well as, high-stake decisions.

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

The introduction of the cloud has uprooted many B2B businesses whose foundations were built on hosted premise software. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets. Some of the well-known examples include Uber, Amazon, and Airbnb.

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B2B Imperative: Reinvent the Sales Experience

Tony Zambito

  As B2B businesses seek to achieve post-recession revenue growth, they also must confront the issue of how to rethink long standing conventional practices in sales they know must change to meet this challenge head on.    Sales management has become defined primarily by implementing and enforcing methodology and processes. 

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