KoMarketing Associates

article thumbnail

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. It always helps to know how you compare to others, especially in the competitive field of business. Amazon accounts for 40% of U.S.

eCommerce 121
article thumbnail

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Consider International Perspectives.

article thumbnail

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Offering an incentive, such as the chance to win an Amazon gift card, usually does pretty well in terms of response rate. Users are also much more likely to answer if they know the commitment, such as “this poll will take 60 seconds of your time” or “answer 5 questions for a chance to win an Amazon gift card.”

article thumbnail

How to Target Generation Z in B2B Marketing

KoMarketing Associates

Whether or not your business may not have to worry about Generation Z for years or they are slowly making their way into your industry, it makes sense to try to cater to this generation of future CEOs and decision makers. Amazon’s shopping app is a good example of this. So how can B2B marketers begin to target Generation Z?

article thumbnail

When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Facebook allows businesses to automate some of the messaging process with consumers by allowing Instant Replies and bots to try to solve user queries automatically. Ad Creation.

article thumbnail

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

Because they’re immersed in the act of daily execution and oversight in their field, they face the intimate details of business scenarios your products or services are presumably trying to resolve or improve. Do hashtag searches for keywords relevant to your business, including brand names and your competition.