Digital B2B Marketing
JANUARY 5, 2012
Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Only research and purchase products online through Amazon. You can make these changes today, without any change in Amazon’s marketing. Our refusal to be content.
Digital B2B Marketing
JULY 6, 2011
Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed.
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Digital B2B Marketing
JUNE 11, 2014
The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The comments are yours.
Digital B2B Marketing
MAY 16, 2013
Your marketing needs to be mapped against all revenue drivers in your business plan. If you have expectations in your sales and revenue forecasts and your marketing isn’t being built to support those expectations, you are not supporting your business plan! The Amazon link is an affiliate link. Logical, right?
Digital B2B Marketing
MARCH 7, 2011
The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. I just wish I had looked at it earlier. IT’s needs must be met.
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