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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Examples: Amazon, Apple, Nike. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. A person or company who's shown interest in a product or service in some way, shape, or form. 6) Blogging.