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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Examples: Amazon, Apple, Nike. FB: Facebook. WOM: Word-of-Mouth. See IP Address.).

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

&# If you’re a business to business marketer, you ought to check it out. This information can empower businesses to better understand and leverage this simple yet powerful platform. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. We need one, too.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first!