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IT'S ALL ABOUT REVENUE NOVEMBER 14, 2011 What is Newsjacking? by Joe Chernov \| Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). And, most importantly, it’s practical (it’s a structured as a how-to manual). News, jacked. MORE >>	IT'S ALL ABOUT REVENUE JANUARY 3, 2012 David Meerman Scott’s Tips for Scoring Big Interviews But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years. But many marketers don’t feel trained to pursue a high-profile interview. Scott shares his tips and why you don’t need a journalism degree to have a conversation with a head of state or rock star. And he invited me to Detroit. MORE >>	RECENT POSTS JANUARY 3, 2012 \| IT'S ALL ABOUT REVENUE David Meerman Scott’s Tips for Scoring Big Interviews NOVEMBER 14, 2011 \| IT'S ALL ABOUT REVENUE What is Newsjacking?
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