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How Cloud Connectors Can Guide Your Campaign Strategy

It's All About Revenue

Brandi is responsible for cross-selling to the existing Sage ERP installed base. Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses. As marketers there is always pressure to develop new and innovative campaigns. Follow Brandi on Twitter @SageStarr.

What is Newsjacking?

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by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). And, most importantly, it’s practical (it’s a structured as a how-to manual). News, jacked.

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4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. Think of Amazon’s ‘You Might Also Like Approach’ as a native consumer expectation.  2. 

SXSW Preview: Social Technologies and the Universal Customer Profile

It's All About Revenue

the use of “Throwback Thursday” on Instagram)? - How do you adjust the voice of your brand to fit the conversational norms of different social networks? I’ll be answering these questions among others during a SXSW Interactive presentation this Sunday, March 9th. ( In Austin? ” Now, picture an analytics platform that has access to these data.

David Meerman Scott’s Tips for Scoring Big Interviews

It's All About Revenue

But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years. But many marketers don’t feel trained to pursue a high-profile interview. Scott shares his tips and why you don’t need a journalism degree to have a conversation with a head of state or rock star. And he invited me to Detroit.