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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Examples: Amazon, Apple, Nike. CTR: Clickthrough Rate. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Salesforce.com, Google.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). Learn more about how marketers can use APIs here. 6) Blogging. Find out why.).