Remove build viral
article thumbnail

11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. 8 Lessons for Building A Company People Enjoy Working For By Patty McChord Video Source: TED Patty McChord has had her hand in product culture creation for the past 14 years.

article thumbnail

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Brand Building to Familiar Faces The formula is proven and it’s simple.

article thumbnail

Top book and podcast recommendations for martech professionals

Martech

While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform. In “Traffic,” he starts in the 1990s and follows several prominent people who helped spark and mold the trends, tactics and platforms that allow people to go viral today.

article thumbnail

The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

article thumbnail

The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Top Rank Marketing

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Build it into your mission and values. Of course this story went viral and served as a great customer “delight” experience. Happy customers = more revenue. And they delivered the steak.

Rules 113
article thumbnail

Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.