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Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products. For the B2C Marketers: Red Bull. Ah-yes!

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Alyssa Milano — a television actress best known for being on Who’s the Boss and Melrose Place , and more recently, for being a celebrity presence on Twitter — sent out a somewhat unusual tweet to her nearly 3 million followers: a link to the Amazon page of a book called  Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives   by Nicholas Christakis and James H.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

stalked the usual suspects online, e.g. Problogger, Copyblogger and the masters, looking for little hints on crafting highly-viral articles that would make people hit the share button like they stole the keyboard. Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base.

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

Junta 42

” We agree that Facebook needs to tighten its policy to prevent stealing of content assets, which is happening with her record-breaking viral video. It will serve as an internal production arm for scripted series, films, music recordings, reality shows, and other content distributed for TV, online viewing, and services like Amazon Prime. This week’s show. Image source.

This Week in Content Marketing: The Seduction of Rented Land

Junta 42

Facebook will start offering branded content (6:38): Facebook has announced it will enable media companies and other verified influencers to share branded content from third parties on their Facebook pages. Robert and I discuss the risks and opportunities he faces by building it on that platform. Is Medium’s new “insta-CMS” still “rented land” that publishers should avoid?

Top Internet strategy, marketing and technology links for the week of June 15, 2013

Sazbean

Business Insider) Local Link Building: An Easy Win (Search Engine Watch) Make Content Marketing Authentic: The Case of Customer Stories (MarketingProfs) Facebook Could Be Launching Its Own Google Reader Replacement (Business Insider) The post Top Internet strategy, marketing and technology links for the week of June 15, 2013 appeared first on Sazbean. News & Notes

Why You Don’t Need a Pokémon GO Strategy

SnapApp

Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. Successful newsjacking or holiday/seasonal marketing relies on building an authentic connection between the event and your audience. I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. Too easy.

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

He claims that most successful companies of the last decade (initially) didn’t pay for any advertising because their remarkability was baked into their product. Think of companies like Amazon, Google, Facebook and Twitter. And now the company’s worth $10 billion. Do you want your financial future be dependent on some big company. ” Say it ain’t so.

Beyond the Blog

Contently

Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. “We’ve started to build out our content and our editorial strategy with a network-driven focus,” he said. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” You can all join me!”

3 Lasting Benefits To April Fools’ Day Prank Marketing

Modern B2B Marketing

And even though they are often spoofs, this type of marketing has a few key benefits that last beyond the first of April: 1) Build Your Brand Personality. But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. Every brand has a curated image that they share with consumers. This can be especially powerful.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content.

Media 45

Referral Marketing: Catapulting SaaS Businesses to the Next Level

Modern B2B Marketing

They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points). This technique is based on the concept of viral loop, which offers businesses a cheap and easy way of gaining more customers. Rising popularity has not kept the company away from continuing this program. Why SaaS Start-ups Adopted Referral Marketing.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, Randa Yezak, founder of women’s apparel company Southern Jewlz , spends at least three hours a day on social media marketing. .  . How Sports Teams Build Winning Facebook Apps. 1. Amazon’s New Kindles: Everything You Need to Know.

Four Responsive Email Layouts

delicious b2bmarketing

Lastly, I want to quickly revisit an Amazon email I shared last time and take a closer look at how the layout responds. Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. Webcasts: White-hat Link Building in the Penguin Era - July 11. 10 Ways to Improve Your Companys Communication. Home |. News |. Columns |. Social Media |.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! love it. Irony?

The 25 Best Social Media Books of 2011

WindMill Networking

The Complete Guide for Brands and Businesses to Build,  Cultivate and Measure Success in the New Web. Revised The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  [3rd Edition] by David Meerman Scott. Engage! The Revised and Updated  by Brian Solis. Now on to the list!

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. 93) Viral Content. 10) Buyer Persona. for $1.65

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How do you measure ROI? Mobile 2.0

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

B2C 41

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

B2C 41

90 Tips to Make Your Blog Rock

delicious b2bmarketing

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Be yourself even if it is a company blog. be authentic. Thanks Jeff!

Tips 62

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

Skype 41

What to Do When a Brand Drunk Tweets During the Super Bowl

Hubspot

In my article from 2011 discussing the outages of the Amazon cloud hosting system that temporarily brought down the Netflix streaming video service, I argued that the social media team should be given the "red phone" with the 24/7 ability to quickly reach key decision-makers within the company and the authority to react and engage with developing situations in social media. Trending.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. This is the key to growing your fan base “virally”. Creating a Facebook Application has become widely popular because custom applications are not that hard or expensive to build. Be sure to get your employees involved.

CPM 19

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Taking a hashtag and branching laterally into related tags to build a broader and more intuitive picture of the subject at hand. Every Tuesday Noon EST. Adding a bit of structure can change the way companies use Twitter and diffuse some of the c-suite backlash that comes with it. Movies music myspace ONLINE VIDEO politics pop culture privacy Search shopping small business social good social media social networking social networks software sports tech television trending tv twitter ustream verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Include photos or even a short video.

8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

Hubspot

In this episode, we chat about: The concept of building platforms and planks. Learning from the gang of four (Amazon, Apple, Facebook, and Google). Tips on building your own platform. Getting people to build on top of your platform. Several months ago, Twitter bought TweetDeck -- a company that took its API in an interesting direction. Platforms and Planks.

SnapApp of the Week: PR News “I Love My Job”

SnapApp

Here at SnapApp, we love seeing the   amazing, creative content   that our customers build using SnapApp. From From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our   customers   build everyday continue to amaze us. This tactic not only increases time spent on site, but successfully enhances the engagement without overcomplicating it.

How to Crush the Competition With Inbound Marketing [#KillingIt]

Hubspot

The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." Brian offered two pieces of actionable advice: using great titles to drive social media sharing and adding "new blog post" and "please retweet" to Twitter posts to help drive viral tweets. 3. Building a Killer Inbound Team.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. So, if there's a blog article that mentions your company, help that article get traffic. The second part, which is probably the most important and hardest part, is building authority in Google's eyes. Hope you enjoy it. Sorry.