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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Brand Building to Familiar Faces The formula is proven and it’s simple.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users.

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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals. Have a question?

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Innovations in Search and Social [July 2023]

QuanticMind

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

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How to Learn Social Media Without Getting Scammed

Contently

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And just because your book’s on Amazon, and it’s digitally self-published on Kindle, anybody can do that. And it can be. Courses should too.

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How Employees Empower the Network Effect on Social Media

EveryoneSocial

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. In fact, when this Fortune 100 company rolled out EveryoneSocial to its U.S. What is the Network Effect?