How to Drive Successful ABM Campaigns Using Rewards Marketing
SmartBug Media
AUGUST 23, 2021
If you’re not already embracing ABM, here are a few statistics that are sure to pique your interest: After implementing an ABM strategy , some companies saw an increase of 171% in average annual contract value. Seventy-nine percent of company opportunities and 73 percent of total revenue directly result from ABM programs.
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