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MarTech Plot Lines for 2021

Customer Experience Matrix

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Compilers like Neustar and Merkle are also entering the business. The numbers are still relatively small but the potential is huge. shoppable video is growing rapidly.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The good news?

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The new identity landscape: A marketer’s guide

Martech

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 15 min Your Data Privacy: How Much Do People Know?

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time.

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Welcome to the Future – How AI is Transforming Content Management

Martech Advisor

AI has the potential to transform modern business, and change just about every aspect of the way we do work. Artificial Intelligence (AI) has so many applications within business and the wider world, it can be easy to let your focus be drawn to some of the more exciting use cases. Classifying Content within Legacy Systems.