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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

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Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success?

Top 5 Mistakes to Avoid on Your Company Blog

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Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! “Some companies aren’t social and never will be.

Should You Outsource Your Social Media Efforts?

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At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, Randa Yezak, founder of women’s apparel company Southern Jewlz , spends at least three hours a day on social media marketing. .  . How Sports Teams Build Winning Facebook Apps. 1. Amazon’s New Kindles: Everything You Need to Know.

11 Pro Tips for Better Business Blogging

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Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Matt Mickiewicz Company: 99designs.com Twitter: @sitepointmatt 4.

Should You Outsource Your Social Media Efforts?

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); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?

What the Future Holds for B2B Social Media Marketing

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B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

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5 Proven Strategies for B2B Social Media Marketing

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Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

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4 Tips for B2B Marketing on Facebook

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Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Include photos or even a short video.

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Regina recently launched a global consultancy called The Seventh Suite which assists growing companies bolster their competitive edge via aligned strategy and progressive people practices. The links here go to Amazon. Also check out Davids website at The David Allen Company. Think of this as one of the key process building blocks for a personal knowledge management system.