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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. This book is all about showing your vulnerability in the business world and how it helps to build your client rapport. It’s so easy to lose sight that you are selling to another human who has feelings and emotions rather than to a big company name.

B2B Sales 122
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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. This book is all about showing your vulnerability in the business world and how it helps to build your client rapport. It’s so easy to lose sight that you are selling to another human who has feelings and emotions rather than to a big company name.

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Tips for Working Remotely From People Who Do it All the Time

Vidyard

More companies are likely to follow—maybe even yours. The degree to which people work remotely can vary widely, both between companies and individuals. Hybrid Remote Companies: These companies offer a physical office space, but also give employees the option to work remotely or alternate between. Learn From the Pros.

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Tips for Working Remotely From People Who Do it All the Time

Vidyard

More companies are likely to follow—maybe even yours. The degree to which people work remotely can vary widely, both between companies and individuals. Hybrid Remote Companies: These companies offer a physical office space, but also give employees the option to work remotely or alternate between. This is your work room.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. But what about the use of social media between businesses?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.