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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are the above points too indirect?

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

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Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

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The potential of blockchain technology: what every marketer should know

chiefmartech

Jeremy currently works with several of the leading companies in the blockchain and decentralization space. Full disclosure: I got the outline of the blockchain tech stack graphic at the top of this post from Tom Serres (and am using it with his permission). DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. Think about it this way.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Lucidchart is a diagramming application that helps teams to clarify complexity, align their insights, and build faster. With this cloud-based solution, users can work visually and collaborate in real-time while building flowcharts, mockups, and UML diagrams. LEARN MORE. Lucidchart. LEARN MORE. LEARN MORE. Adobe Acrobat DC. Monday.com.

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How to Build Your Own Facebook Chatbot in About 10 Minutes

ClearVoice

How are companies using chatbots in marketing? Kayak, one of the most popular air and hotel booking platforms, allows you to interact with its chatbots via Facebook Messenger, Slack or Amazon Alexa. You can build chatbots for Twitter, and several communication platforms such as Slack, Skype, and Kik.