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MarTech Plot Lines for 2021

Customer Experience Matrix

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

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Seven Ways to Increase Your Brand Influence

Webbiquity

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers. Guest post by Ron Stefanski. Image credit: Olya Kobruseva on Pexels.

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The new identity landscape: A marketer’s guide

Martech

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. And there is definitely scope to include Amazon-like functionality in a B2B environment. Take Amazon and Netflix, for instance. Sana Commerce respects and protects your privacy.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". This is because Amazon uses first-party cookies to remember these basic details.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 22 min Understanding How to Build an Earned Data Culture June 10, 2021 Earned Data Culture looks at individuals, not an audience; micro audiences, not an entire audience. 14 min Does Strong Data Privacy Make for Stronger Security?

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time.

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