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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Brand Building to Familiar Faces The formula is proven and it’s simple.

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Top book and podcast recommendations for martech professionals

Martech

While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform. In “Traffic,” he starts in the 1990s and follows several prominent people who helped spark and mold the trends, tactics and platforms that allow people to go viral today.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

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Innovations in Search and Social [July 2023]

QuanticMind

To add to the drama, Elon Musk and Twitter are already accusing Meta of stealing trade secrets to build this new platform. Pretty sure Gaston isn’t the target audience here. Meanwhile, TikTok’s share of US video ad spending continues to climb and is right on YouTube’s tail.

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6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Martech Advisor

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do smaller retailers make their mark? Foster a community of buyers, like TechStyle.