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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. 8 Lessons for Building A Company People Enjoy Working For By Patty McChord Video Source: TED Patty McChord has had her hand in product culture creation for the past 14 years.

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4 Reasons Your Story Is Your Most Valuable Marketing Asset

Adobe Experience Cloud Blog

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. It’s impossible to beat Amazon in a race to the bottom on price. And as a marketer, you want to tap into that influence to create buzz for your product.

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20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. The chatbot also provides a list of commands that users can use to receive market updates, company news, and so on.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Event Marketing. Experiential Marketing. Influencer Marketing.

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3 Lasting Benefits To April Fools’ Day Prank Marketing

Adobe Experience Cloud Blog

And even though they are often spoofs, this type of marketing has a few key benefits that last beyond the first of April: 1) Build Your Brand Personality. But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. 2) Build Buzz.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

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Why You Don’t Need a Pokémon GO Strategy

SnapApp

All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. Gotta catch ‘em all! But, do you? I know, I know. Who doesn’t want increased traffic?