SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

Pricing 86

Pricing Price Examples Practices 86

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no.

Paid Content 101

Paid Content Purchase Product Research 101

ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127

Pricing Price Screencast Amazon 127

Martech Advisor

DECEMBER 17, 2019

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

SmartBug Media

APRIL 4, 2019

It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. Given Amazon’s multi-faceted organization, it obviously has the advantage in being able to sell many loss-leaders which are then subsidized by AWS (Amazon Web Services). Show all of the variations at once.

Amazon 70

Amazon Optimization Product User-Generated Content 70

Hubspot

APRIL 25, 2019

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. You Google it.

Ads 115

Ads Optimization Product Mobile Advertising 115

Adobe Experience Cloud Blog

JANUARY 24, 2018

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other. Brand Building Starts Here. They go to shop!”

Amazon 134

Amazon Top of Funnel Content Thought Leadership 134

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Why we care. Long and short game.

eCommerce 103

eCommerce Trends Amazon Gartner 103

Tony Zambito

OCTOBER 12, 2020

Furthermore, nearly 70% of B2B buyers are conducting transactions and purchases strictly online. It is not surprising then that B2B buyers would switch brands based solely on their digital commerce experience. . Amazon is exploring B2B buyer and seller connections now. With the pandemic, this percentage is now even higher.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Marketing Insider Group

JANUARY 11, 2023

Messaging & Branding. One of the biggest marketing challenges most e-commerce business owners face when it comes to multi-channel is keeping branding and messaging consistent across different channels. For example, see this requirements and best practices document from Amazon. Tip #3: Update messaging and branding together.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Pricing 57

Pricing Price Marketing & Strategy Amazon 57

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hubspot

MARCH 16, 2020

I didn't want to pay for shipping and item tax without even knowing if I was going to love my purchase. Even though ecommerce is a booming industry, projected to earn $6 trillion in 2022 , there's still some anxiety for consumers when buying products through a screen. The fear of not knowing made me hesitant to spend money online.

Buy 89

Buy Product Budget Programs Brand Identity 89

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

Loyalty 102

Loyalty eCommerce Buzz Paid Search Agency 102

Marketing Insider Group

SEPTEMBER 15, 2020

Almost half of B2B buyers have completed an impulse purchase after a stellar experience. How you do that depends on your audience and your products/services. Phygital marketing takes the best aspects of both real-life and online purchases to improve the experience as a whole. . What is Phygital Marketing? (By

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Hubspot

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. Sales are sort of stagnant, and as far as you can tell, consumer interest in your brand is waning. One of the best ways to do that is through a practice known as promotional pricing. Here are some of the more prominent examples of promotional pricing.

Pricing 78

Pricing Price Promotion Budget Programs 78

Martech Advisor

APRIL 6, 2020

Amazon has come a long way and is now leading the revenue race with a large market share in e-commerce, cloud computing, video streaming, music, groceries, and an online pharmacy. Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Learn More: Your 2020 Amazon Marketing Roadmap.

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Brand preferences. Once chosen, options from these brands will appear instantly. Virtual try-on technology.

Google 83

Google Personalization Tools Marketing AI 83

Optinmonster

DECEMBER 18, 2019

Amazon is without a doubt one of the most profitable companies on the planet, and for good reason. And while most of us are busy spending money on Amazon, a lot of people have learned how to make money on Amazon. More specifically, we’ll take a look at: How to choose, verify, and sell products on Amazon.

Amazon 61

Amazon Lead Scoring Lead Ranking Pricing 61

Huptech Web

MARCH 10, 2023

Table Of Contents Introduction Why are Product Reviews Important? What Makes the Best Shopify Product Review App? Best Shopify Product Review Apps Fera Product Reviews App Judge.me Product Reviews App Loox Product Reviews App Stamped.io Best Shopify Product Review Apps Fera Product Reviews App Judge.me

Product 52

Product eCommerce Loyalty Budget Programs 52

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This shift underlines a universal truth: trusted figures influence our purchase decisions. Align with the right influencers Align with the right influencers for your brand.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 104

Biznology

MAY 17, 2017

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical.

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

QuanticMind

NOVEMBER 21, 2019

Last year, Amazon’s search ad revenue surpassed that of Microsoft, taking the number two spot behind Google. Amazon will end this year strongly with a 12.9% Amazon has a compelling advantage over its eCommerce search engine counterparts thanks to its unique position at the bottom of the consumer buying funnel. of that same pie.

Amazon 52

Amazon Top of Funnel Practices Funnel Advertising 52

Webbiquity

JANUARY 16, 2018

Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market. But you need to evaluate your brand and market position carefully before deciding this is the marketing strategy for you. The Pros of Price Matching.

Pricing 81

Pricing Price Work Management Marketing Management 81

QuanticMind

NOVEMBER 5, 2019

In our last blog post , we discussed the varying types of Amazon ads. To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. Your profit margin is your profit per unit sold divided by the price. 25/$100=0.25.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

RebelMouse

MARCH 11, 2021

If you have a website that mixes content with products, you've probably faced the difficulty of incorporating your featured products into your articles. At RebelMouse, we've created an innovative and elegant way to create, search for, and insert your products into your article pages. and seamlessly insert them into your post.

Work Management 55

Work Management Product Screencast Paid Search Agency 55

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March. Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

ClickZ

JULY 21, 2023

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. Amazon Advertising Strategy.

Amazon 51

Amazon Advertisements Advertising Cross-Selling 51

Martech Advisor

AUGUST 20, 2019

In this article Johan Boström, Founder, inRiver, analyzes how top brands were able to successfully compete against Amazon this year around Prime Day 2019, and focuses on how to implement agile marketing to remain competitive with ever-changing consumer expectations. But, Amazon isn’t the only winner in this retail race.

Amazon 51

Amazon Top of Funnel Cross-Selling Buyer Personas 51

Biznology

AUGUST 22, 2013

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power.

Amazon 80

Amazon Google Pricing Price 80

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. DATA: Turn data into assets that prove results in real time.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Huptech Web

APRIL 1, 2024

They discover your brand. They find products they love. Make purchases. Customers are satisfied with your brand. They repeat the process, purchasing more products. This loop continues as long as your brand provides exceptional customer service. Explore your store. Orders arrive on time.

Order 52

Order Optimization Loyalty Lead Scoring 52