Remove brand customer
article thumbnail

Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Martech for CEOs: 7 Things You Absolutely Need to Know

Televerde

Marketing technology is an essential part of business today—no matter the brand. How you use martech can be the differentiator between exceeding revenue goals and beating competitors, or driving your numbers into the ground. Run an analysis and side-by-side comparison of each martech’s features and monthly cost.

article thumbnail

Social media and mobile produce a commoner sense

Biznology

Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. Image via Wikipedia. by Eva Lyford. That's true no longer.

article thumbnail

Price Matching Pros and Cons for Online Retailers

Webbiquity

Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market. But you need to evaluate your brand and market position carefully before deciding this is the marketing strategy for you. The Cons of Price Matching.

Pricing 79
article thumbnail

Book Review: Content Rules

Webbiquity

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” “Know your customers…and what keeps them up at night. How will your brand help them in their daily lives?”

Rules 100
article thumbnail

For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. So how bad has it become?