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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Software and hardware platforms have ushered in tremendous extensibility and remixability on top of standardized foundations — from early operating systems, such as Windows, to modern device platforms, such as iOS, Android, Amazon Alexa, and Philips Hue, to current SaaS platforms such as HubSpot, Salesforce, Shopify, and Xero.

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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Engagio

So, after 450 CMO interviews and 4 years of torture testing, I’m thrilled to share my new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. being an acronym for Courageous, Artful, Thoughtful and Scientific and you’ll meet dozens of them in the book. These findings alone justify this book. Way too much stuff.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

And by doing the latter, specifically with those who had baby registries with the store, Target’s marketing analysts were able to form a “pregnancy prediction” score, which allowed them to determine which purchasing patterns indicated a customer was in the early expectant stages. Amazon’s personalization efforts aren’t exactly new.

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Self-publishing checklist for indie authors: self publish your book with confidence

ConvertKit

You’ve spent the past several months writing your book. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Luckily, it’s easier than you think to self-publish your book. Let’s jump in. Polish your manuscript.

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Every Business Has an Origin Story: A Lesson in Branding

Hubspot

The kids got to watch the books being printed in the shop, and they were dazzled as they flipped through a book that had come to life from their story. Excerpted with permission by Touchstone, an imprint of Simon & Schuster, Inc. You can purchase Applied Empathy on Amazon.

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How to Stand Out on Amazon, According to a Former Amazon Executive

Hubspot

Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. However, if you work for a smaller ecommerce business, you've likely struggled against the Goliath that is Amazon.

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Yahoo! PDF Ads In the Wild on Kevin Kelly’s Latest Book

readwrite

Kevin Kelly may be best known as the founding executive editor of Wired magazine, but he’s also a long-time blogger and the author of numerous books. One of those books, True Films , has just been updated for a third edition. The book collects Kelly’s 200 favorite documentaries reviewed on his site of the same name.