Biznology

APRIL 2, 2015

In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Here are some of their predictions.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

OCTOBER 20, 2015

No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. I bought an armful of books for my Kindle and tried to hunker down and get the addiction. $300 and a year later I spent on Salesforce without using it and that was enough.

CRM 80

CRM Sales Cycle Consulting Fulfillment 80

Biznology

OCTOBER 8, 2013

Fake Reviews: Amazon’s Rotten Core. The Best Book Reviews Money Can Buy. What’s cooler than having the author of a book on the history of Glock ? You really need to not be a robot or a customer service rep or a stiff drone. Virtual relationships are real relationships. Give Yourself 5 Stars?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

DECEMBER 2, 2014

Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” Learn more about the book here. They’re dance partners.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

DECEMBER 17, 2013

What’s more, they’ve integrated social media, e-commerce, accessibility, usability, and interface into a platform that can convey expertise, tell stories, and engage with both prospects and customers. And not just process or relationships or narrative but also the language of what you do. Alas, Unison is unique. And their sites rock.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80