customer privacy-policy relationship 
Martech
DECEMBER 22, 2022
Google, Amazon, Apple and Microsoft combined are worth $5 trillion. When marketers think about buying data, they usually jump to thoughts of customer lists with vital email addresses. With both overarching regulations, you first need a legal basis for processing personal data on your customers.
Online Marketing Institute
NOVEMBER 8, 2010
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Online Marketing Institute
JULY 23, 2018
MTS: Given the changing dynamic of online engagement with customers, how do you see the marketing automation and analytics market evolving in the years to come? So, marketing automation, whether B2B or B2C, has an opportunity to truly be in the service of customers. I think we’re at a tipping point.
Online Marketing Institute
DECEMBER 23, 2010
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Convert
FEBRUARY 9, 2021
What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. As brands like Netflix and Amazon scale their testing programs, it is only a matter of time until the question of ethics in A/B testing becomes mainstream and gets its own set of guidelines. That is all.
Online Marketing Institute
NOVEMBER 4, 2010
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Online Marketing Institute
MARCH 24, 2011
Not every business needs one, no matter what the “one-size-fits-all&# startup books and “experts&# say. Instead, develop relationships with other successful bloggers in your industry. Know Thy Audience Your blog content should appeal first and foremost to your customers and potential customers.
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