Marketing Insider Group

OCTOBER 11, 2019

With the launch of Mean People Suck coming up here on October 25 (get your copy now on pre-sale and get my last two books free), I thought I would share 14 of the books that inspired Mean People Suck the most. And they point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck.

Customer Satisfaction 38

Customer Satisfaction Startups Work Management Loyalty 38

SocialPilot

DECEMBER 6, 2023

You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook.

Personalization 89

Personalization Branding Brand Identity Tips 89

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. They create catchy scripts and sound effects to capture and retain the attention of their target customers Door-to-door sales were also prevalent. This method was especially used for encyclopedias, books, pots, pans, etc.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Again, pay strict attention to Facebook’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Exo B2B

APRIL 11, 2019

Jay Baer – Twitter account: @jaybaer – Website/blog: [link] President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». She also wrote the books Global Content Marketing and Effective Sales Enablement. How We Measure. CEO at Thulium.co.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

SmartBug Media

JANUARY 18, 2021

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Have a resources center for all of your blogs, e-books, webinars, and so forth. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116

Exo B2B

MARCH 8, 2018

To create action, you need content and relationships.” Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). ” Trying to define Influencers is one thing, categorizing them is another. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

DiscoverOrg

APRIL 25, 2017

Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. You’d better plan on dialing a lot of wrong numbers, or looking out of touch and souring potential relationships. Remember the Sony Betamax ? Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. You can even ask Siri, Alexa and Google!

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. They create catchy scripts and sound effects to capture and retain the attention of their target customers Door-to-door sales were also prevalent. This method was especially used for encyclopedias, books, pots, pans, etc.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

NuSpark Consulting

MAY 13, 2015

Remember, you’re now going to have to make an effort to nurture that lead to build a relationship. Many of your customers will jump at the chance to take advantage of the deal since they were obviously shopping for that product in the first place. A good example of upselling via the thank you page is Amazon.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Outgrow

JANUARY 22, 2020

Soon after his website took off, he got an offer to sell an e-book and earned a little commission off it. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. Today, most of his traffic comes from Facebook Ads and Push Ads.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Nuvi

JANUARY 25, 2022

Reputation will now leverage Marlin’s investment to build on its category-creating Reputation Experience Management platform to enable brands to better understand customer feedback, and act on it. Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation.

Marketing Management 40

Marketing Management Advertising Agencies Lead Scoring Lead Ranking 40

chiefmartech

DECEMBER 1, 2020

Markets, competitors, and customer expectations can change swiftly. Within that mother-of-all-networks, the Internet contains millions of other networks, from social media juggernauts, such as Facebook, Twitter, and WeChat, to private collaborative networks inside organizations, using tools such as Slack and Microsoft Teams.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Hubspot

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Convince & Convert

JUNE 8, 2012

Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch. They just want to be able to manage their Facebook page. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. In other words, your blog marks the start of a relationship with your customers. Your blog introduced their customers to your brand. Think about it.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Salesforce Marketing Cloud

AUGUST 4, 2021

Companies use chatbots to engage with customers alongside the classic customer service channels of phone, email, and social media. Chatbots also speed up self-service options for customers and resolve common issues such as checking claims status, modifying orders, and more. What is a chatbot? What is a Chatbot?

Enterprise Management 98

Enterprise Management Work Management Automation SMS 98

Marketing Insider Group

MAY 11, 2020

Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing allows you to build relationships that enhances brand trust. Content marketing focuses an organization on telling brand stories that resonate with customers. What Is Content Marketing Really? Image source: [link].

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Heinz Marketing

JULY 5, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. Talk about why that’s so important to have that sort of customized approach. And what’s the relationship with my manager?

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Paul Gillin

JANUARY 24, 2013

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Exo B2B

MARCH 16, 2017

To create action, you need content and relationships.” In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. Active Blog and other publications.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

TaylorMadeIn KEW

FEBRUARY 25, 2018

You see, I’ve recently begun to develop something of a love/hate relationship with social media, especially for business. But Twitter and Facebook and Instagram for business? So, if you don’t have yours yet, check it out on my book page , and then buy it from Kogan Page publishers or Amazon everywhere.

B2B Marketing 79

B2B Marketing B2B Planning Marketing & Strategy 79

Onalytica B2B

MAY 16, 2018

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author. Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. But before diving into all that, let’s take a look at what makes customer testimonials so effective in the first place.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Optinmonster

APRIL 22, 2020

By the end of this post, you’ll know exactly how to create transactional emails that enhance the customer experience and bring in more sales. These are usually part of an automated email sequence and are used to nurture relationships. The primary goal is simply to nurture the relationship with the customer.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Optinmonster

NOVEMBER 20, 2023

They also help you convert fence-sitters into buyers and existing buyers into repeat customers. Early Bird Discounts Early bird discount (or early bird pricing) is a discount strategy designed to encourage buyers to make a purchase, book a seat, or call their dibs before others.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Hubspot

SEPTEMBER 2, 2019

Businesses are using the Carousel feature on Instagram to serve their current customers and generate new leads. In order to create a Carousel Ad, there are two requirements: switching to an Instagram Business account and having a connected Facebook Business page. That way, you can create Instagram Carousels from your Facebook page.

Tips 75

Tips Paid Search Agency Cable Amazon 75

Content Standard

JANUARY 18, 2019

You can probably name the CEOs of Amazon, Tesla, and Apple, but do you know who’s at the helm at Bank of America? The TV spot, which launched in November, shows the CEO straightening his tie and making his way to his New York office as he talks about his company’s commitment to making a difference and empowering customers.

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Optinmonster

MAY 8, 2023

You’re probably familiar with big-name online businesses like Amazon, eBay, or Google. You may be able to reach potential customers all over the world. Instead of hiring someone to physically check out orders for customers, you can set up an eCommerce store that sells products automatically around the clock.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

B2B Digital Marketer

MARCH 26, 2021

Whoever understands the customer best wins! Your overall goal as a marketer should be to become a customer advocate. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. 5 Stages of Understanding the Customer. Customers can recognize that.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. What percent of your budget?

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is passionate about helping businesses improve customer journey as well as increase their own conversion rates. Susan Wenograd is an expert in paid search and Facebook ads. Find her on Twitter and LinkedIn. Andrew Goodman - President at Page Zero.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. rating on Amazon, #53 in web marketing. Highly recommended.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

accelerate agency

JUNE 30, 2021

The conference is open to more than 10,000 entrepreneurs and aims to spread some of the knowledge found within Silicon Valley—home to some of the world’s biggest technology giants, with Google, Facebook, IBM, Microsoft, and Apple all having offices there. ProductCon has some serious industry heavyweights speaking this year.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52