Influencer Marketing: What is it and Why Should You be Doing it?
Onalytica B2B
AUGUST 23, 2017
Consumers are trusting logos less and humans more; no longer are they treating newspaper and television adverts as gospel, but they’re trusting recommendations from their peers and even strangers more. ” Owain Williams , Influencer Marketing Blogger. Customers just don’t buy into self-congratulating marketing anymore.”
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