Writing on the Web

JANUARY 9, 2013

Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. On the other hand, I got a great idea from reading a book review on Amazon. I’d care if my blog had high quality, relevant content that helps readers.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JANUARY 2, 2014

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. They ask me for help, to ghost write either for or with them. They may even have an outline. What would I say?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MARCH 17, 2014

In this blog post I share how I do content research, but what I know is limited to my own areas of expertise: leadership issues, health topics, and topics on the brain and psychology. Books and ebooks on Amazon and other book sites. Blogs and online news sites (Huffington Post, HBR, AllTop, etc.). Crowd sourcing.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

JULY 28, 2010

I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Blog this on Blogger. How to Convert Readers into Clients on Your Blog. Content Marketing Ideas: Rethinking Blogging. Do you regularly update them? Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JUNE 26, 2015

I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Customer ratings and reviews are one of the ways we decide and choose to buy products online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

AUGUST 5, 2011

I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 3, 2014

I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Over 10 years ago, professionals started using blogs to communicate to clients. Amazon has now sold more ebooks than all forms of print, ever.

Amazon 100

Amazon Barriers High Quality Lead Network Marketing 100

Writing on the Web

SEPTEMBER 18, 2013

I use them to illustrate a point in an article or blog post. A quick research on Amazon and I discovered a trend touting the benefits of the “Visual Revolution:” “ Visualization is a doorway to insight about your own visions, strategies, and implementation plans. I’m just on a visual kick.

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

SEPTEMBER 19, 2012

Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order , over sites such as Google, Amazon and Bing. Blog Posts : Drive traffic to your website with images from your blog posts, especially if it is a how-to or tutorial. Make sure your site and blog are Pinterest friendly.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100