ViewPoint

OCTOBER 27, 2011

I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. Blogging is not about pushing out information. The book is available on Amazon and is worth the read.

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Social Marketing Amazon Business Social Media 120

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The “Amazon” effect will continue to force sales organizations to get clear on their differentiators, add more value to the customer experience or resign themselves to be replaced by a drone.

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Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

MARCH 24, 2015

Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. Simplified.: Web: [link]. Twitter: @mike_weinberg.

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Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Jason Falls is an author, speaker and CEO of Social Media Explorer. Marketing to the business consumer takes a special pedigree. Logistics companies aren't on Twitter.

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ViewPoint

JULY 12, 2012

She also writes the MarketingProfs "Daily Fix" blog. There are examples of companies that do it pretty well like Dell and Amazon Deals. MarketingProfs Blog: MarketingProfs Daily Fix. Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. I think that can be a part of it.

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Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

SEPTEMBER 20, 2012

He also suggests that more sales reps blog, adding, “I know that’s a controversial idea. Bob’s book will be available in November on Amazon and through other publishing channels. It takes time, and it’s not for everybody. Bob notes the best companies move beyond struggling to change and are able to create something new.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

SEPTEMBER 15, 2015

Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. Available through Barnes and Noble , Amazon, Kindle, and even free on the internet. James is a regular guest blogger with ViewPoint. i Allen, James, As a Man Thinketh , 1903.

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