Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Fair enough.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

JUNE 29, 2007

It has now been released (you can order through Amazon or James or Neil), so I asked James for a few comments to share. The trouble is that a blog (www.edmblog.com) and articles only give you so much room – you tend to skim each topic. The topic, of course, is enterprise decision management, which the book explains in great detail.

Enterprise Management 120

Enterprise Management Work Management Amazon Automation 120

Customer Experience Matrix

JANUARY 12, 2018

Still, in the context of this blog, what really matters is how it all affects marketers. This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators).

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Customer Experience Matrix

JANUARY 24, 2018

You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well. Some CDPs handle very high data volumes in structured databases such as Amazon Redshift. Additional configuration may later be required to access this data.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

SEPTEMBER 27, 2014

This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Call it the “Amazon fallacy”: customers believe that since Amazon.com can give them highly personalized treatments, so can everyone else. Anyway, back to BlueConic.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

MAY 14, 2017

And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

MARCH 3, 2017

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). CaliberMind has embedded a third-party data load and transformation tool to manage such inputs.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120